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What is Norton Deepfake Protection?

Norton Deepfake Protection is a feature in the Norton device security app that helps detect AI-generated voice and audio scams. It uses Norton’s AI technology together with the power of compatible Windows PCs to analyze audio in real time and warn users about potential deepfake scams.

A deepfake is a realistic but fake piece of media created with AI to imitate a person’s face or voice. While this technology can be used for harmless content, it is also increasingly used in scams, such as fake celebrity videos, voice impersonation, cryptocurrency fraud, investment schemes, and giveaway scams designed to trick people into sharing personal information or sending money.

Norton Deepfake Protection runs directly on your device and can automatically detect synthetic voices while you watch videos or listen to audio. It currently supports English-language audio only.

Important: Automatic Deepfake Protection is available only on AI PCs and high-performance non-AI PCs. On non-AI PCs with fewer than 6 physical CPU cores and less than 8GB of RAM, the feature must be installed manually. Automatic detection also works only on supported platforms, including YouTube, Facebook, X, TikTok, Vimeo, Instagram, Dailymotion, and Twitch. For other video or audio apps, users can run a manual audio scan from the Norton device security app settings.

This feature comes as a part of select Norton plans that include Norton Scam Protection.

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